As a teacher, I can tell, that children will often gravitate towards the simplicity of toys like this. I say toy, but my set will likely sit as a decoration high up on a shelf so little hands can't ruin them. Isn't that awful? I can't help it. I like these little guys and I want to admire them for awhile before they become buried under piles of cheap plastic toys which they are far superior to.
My next goal will be to snag some unpainted peg people and create my own little family. Probably a family of ninjas, so the art work should be easy enough.
If you win a set, are you going to share with your children? Like this post on Facebook for a chance to own your own little peg family.